The Gamification Mini Series: What is Gamification?

Gamification! What is it and what is it used for?

“Gamification is the application of game design elements in non-game contexts”, as summarised by Adam Brown. Gamification is used to motivate and engage people. However, it’s important to note that gamification is not the same as gaming! Gamification is often used in business, human resources, education and health to name a few.

Gamification is required in certain circumstances because of what’s known as a crisis of engagement. Now more than ever, people are less engaged with their work and studies, less motivated to look after their health and bored of repetitive marketing strategies. Gamification can re-engage people in so many aspects of their lives, including as a customer or learner.

To make the most of gamification, Bartle’s Taxonomy of Player Types is an excellent tool that aids us in understanding what motivates humans to play, this can help with gamification strategy development. For someone like myself, who is obsessed with Buzzfeed personality quizzes I was ecstatic to find this quiz to find your player type. I scored as an EASK, 80% Explorer, 53% Achiever, 47% Socialiser, 20% Killer.

In this blog mini series, I’ll be taking a deep dive into a couple of my favourite and most used gamified apps: Up Bank and Pokémon Go (yes, again hehe).

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